EPUB The Ultimate Competitive Advantage

Book description

Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years.The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.

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Book info

PublisherBerrett-Koehler Publishers
Release date 01.03.2003
Pages count300
File size2.3 Mb
eBook formatHardcover, (torrent)En
Book rating3.58 (8 votes)
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