EPUB Scriptural Foundations for Marketing

Book description

Marketing—seeking to meet the needs of others—is an honorable endeavor for a committed Christian. In fostering mutually beneficial exchange relationships with customers, a Christian marketer should be transparent in both motives and methods, making decisions with concern for the welfare of the firm, its stakeholders, and society. Doing so requires a thorough grounding in God’s Word as well as an understanding of modern tools and theory. Marketing can contribute to an organization and society when God’s Word guides the practice.

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Book info

PublisherAndrews University Press
Release date 01.07.2013
Pages count39
File size4.8 Mb
eBook formatKindle Edition, (torrent)En
Book rating0.7 (0 votes)
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